B2B tech (Software & AI)

Innovations, new segments, new regions. Price the shift before it prices you.

Every B2B tech company is re-pricing something right now: AI features, usage models, tiers that stopped fitting. Mondrio tests the move on your real customers before you make it.

See the use cases →

The pricing reality

What pricing looks like in B2B tech.

1

A new AI layer and agents require a new pricing model based on usage and outcomes, and market changes require us to review improved monetization strategies.

2

Strong innovations, more features shipped every week, better service and higher quality. However, the price does not reflect these improvements.

3

Years of exceptions and extra line items made it a Frankenstein. Reps discount because they cannot explain the price.

What Mondrio does about it

Three things that change.

Pain 1. Markets are changing and we ship faster than ever but pricing can’t keep pace.

One source of truth for the new packaging.

  • Tiers, add-ons and price levels designed in one place
  • Every option tested on AI personas built from your data
  • Approved prices published to every quote
Pricing Studio · Pricing architecture →
Pricing Studio /Proposition Manager
Show how our tiers and add-ons fit together…
Core
$/mo
  • Up to 3 seats
  • Core dashboards
  • Email support
Recommended
Scale
$$/mo
  • Up to 20 seats
  • SSO & audit log
  • Priority support
RStructure checkReview

SSO is in Scale only

JCore has no add-on path
Gap foundOpen
Add-on for Core$

Core customers cannot buy extras today

ReviewPricing catalog·SKU details
Structure reviewed

Illustrative product workflow · sample data

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Pain 2. Products and services have improved significantly, but pricing did not.

See what your improvements are worth before you reprice.

  • Revenue and churn impact per segment
  • Winners and losers identified before the announcement
  • A price level that reflects the value you ship
Pricing Studio · Simulations →
Pricing Studio /Simulation results
Define
Build
Review
Simulation · Growth +10%
Annual contract value impact
Today
+8.4%
−2.8%
+5.6%
Today+Price increases−Price decreasesNew
Existing customers
78% unaffected
14% pay more
8% flagged
New customers
Scenario: proposed price +10%
Scenario ACV +5.6%

Simulation · illustrative assumptions

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Pain 3. Pricing is based on legacy decisions and has become too complex.

Exceptions replaced by guidance reps can explain.

  • Guidance on every line, from what really closed
  • Routine deals approved on the spot
  • Deal outcomes back into the next price
Deal Hub CPQ · Pricing guidance →
Deal Hub /Pricing guidance
Scale plan
40 seats · annual
+0%
Below target
Price dial · net per seat
Floor $Target $$Going-in $$$
Deal guidance
Win probability
74%Sample estimate
Maya Chen · Example persona
Similar deal won at 12% discount

Illustrative product workflow · sample data

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Price the shift. Before it prices you.

Bring your next packaging question, leave with the first moves.