Pricing Studio · Pricing surveys

Hear what customers value before you change the price.

Build pricing research around a decision you need to make. Explore willingness to pay, package preferences and customer needs with real customers and prospects.

Research tied to a pricing questionCustomer evidence you can discussA clearer basis for the next decision

Ask the question that settles the decision.

Choose the audience and the decision first, here which package customers would pick. Mondrio sends the survey and shows the answers as they arrive. You decide what the result means for your packages.

Pricing Studio /Survey Designer & analysis
Survey Designer

Which package would you choose?

Choice

What matters most when you choose?

MaxDiff

2 questions · 3 min avg

320 customers & prospects
6 synthetic previews
Results320 example responses
Scale46%
Core34%
Enterprise20%

Survey authoring · sample data

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See how each customer group answered.

Mondrio splits the responses by customer segment and keeps the source of every finding visible. Here growth-stage buyers value reporting most. You decide which group to design for.

Pricing Studio /Persona Manager
Training sources
Survey responses
CRM segments
Sales calls
GB
Growth-stage buyers
Segment · 38% of responses
Pays more forReporting
Prefers packageScale
Grounded · 3 sources
Put to work
Package choice
Price test
Role play

Illustrative product workflow · sample data

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A few useful answers

Before you get started.

Can AI personas replace customer research?

AI personas can help test hypotheses and refine a survey. Their answers are synthetic evidence and should be considered separately from responses from real customers and prospects.

Who leads the work?

Led by Mondrio’s on-demand experts or your team. We’re always there to ramp up where needed. We agree the scope and responsibilities around the question you want to solve.

See Pricing Studio on your own pricing.

Bring your price list, leave with the first moves.