Pricing Studio · Pricing experiments

Make your next pricing change a chance to learn.

Define the hypothesis, measures and rollout choices behind a pricing experiment. Keep the plan and learning connected to the model your team is improving.

An explicit hypothesisMeasures agreed before rolloutLearning that informs the next change

Set up the test and its safety limits.

Mondrio runs a split test of a 14-day against a 1-month free trial on new sign-ups, with limits that flag it for review: 90-day churn above 3%, or support load up more than 10%. You decide when to widen the rollout.

Pricing Studio /Experiments

Free trial · 14 days vs 1 month

Conversion experiment · new sign-ups · started Jul 14

Draft

Rollout phases

Soft launch✓

50% rollout

Full rollout

Trial starts

1,240

Trial → paid

+5 pts

Churn 90d

2.6%

Guardrails

Review if 90-day churn exceeds 3%

Agreed review criterion

Support load +10% max

Illustrative product workflow · sample data

Swipe sideways to see the whole screen

Read the result and choose the winner.

Mondrio compares both versions on conversion, time to value, churn and speed. The 1-month trial converts 23% against 18% and keeps more customers, but decisions take 8 more days. You decide whether to roll it out.

Pricing Studio /Experiment readout

Experiment readout · Free trial lengthIllustrative example

A14-day trial

Control · 620 trials

B1-month trialWinner

Variant · 620 trials

Trial → paid18% vs. 23%

Reached first value61% vs. 74%

Churn at 90 days3.1% vs. 2.6%

Days to decision9 vs. 17

Confidence 96%. The 1-month trial converts and retains better. It costs 8 more days per decision.

+5 pts conversion

Roll out the 1-month trial to new sign-upsKeep the 14-day trial for self-serve enterprise

A few useful answers

Before you get started.

Can we run an experiment on a small customer base?

You can plan a focused rollout, but small samples limit what can be concluded. Mondrio’s experts help choose an approach and interpret the evidence without overstating its certainty.

Who leads the work?

Led by Mondrio’s on-demand experts or your team. We’re always there to ramp up where needed. We agree the scope and responsibilities around the question you want to solve.

Keep exploring.

Pricing strategyA pricing strategy grounded in your business.Pricing architectureOne shared home for your pricing model.Feature managementConnect every feature to the offer.

See Pricing Studio on your own pricing.

Bring your price list, leave with the first moves.